People who like making money may be asking themselves how volumetric video can affect their business prospects. Or if they aren’t asking themselves this, they should be. Volumetric capture opens an entirely new dimension of opportunities for enterprise, with effects that will ripple across every industry. Businesses that aren’t imagining how they can take advantage of the volumetric revolution risk falling flat in this dimensional future.
The lightspeed with which companies have adapted to conducting business virtually should be an indicator of how quickly these opportunities are coming at us. Using volumetric video, it’s possible to capture a person’s 3D likeness with photographic realism and transport it anywhere across the planet. Imagine any application in which a virtual or in person interaction is currently the standard, and re-imagine it instead using a true-to-life, three dimensional hologram. A list of ways that this could be used gets long pretty quickly.
Here is probably as good a place as any to boast about what makes Soar completely unique among all volumetric capture systems. Using Soar, and only Soar, you can capture and stream in real time. Soar is the only software with a compression algorithm advanced enough to stream volumetric video right in the moment it’s being captured. Soar also happens to be one of the most affordable capture systems, a plus for companies that are looking to use volumetric capture to bring more profit in, as opposed to finding shiny new justifications for throwing money out the window.
So let’s go there, let’s make that list. How can real-time, volumetric video capture (ie Soar) be used for businesses? This will just be a start, because the list really has no end.
Instead of flying someone across the country or the world to give a presentation, either for managing internal business or connecting with clients, that person could be transported as a real time hologram, cutting down on both costs and carbon footprint. And their hologram could be streamed to many different locations at once. A CEO could convene simultaneously with employees at locations around the planet. Employees could be trained at a distance by a volumetrically captured expert. Customer service, product inspection, remote collaboration on 3D models or product samples— in so many areas of business, the capacity for real-time, volumetric streaming creates opportunities for working in ways that are not only more efficient, but, with the real-enough-to-touch quality of three dimensional video, also more effective.
The power of presence, of bringing someone to a location without the inefficiency of physically transporting them, is the power of volumetric capture. In all the circumstances where video is already being used as an interface for commerce, Soar can make the experience realer. A therapist could beam right into your living room. You could peruse dating profiles and get the sense of a person’s spirit that only comes from seeing them in three dimensions. A tutor could show up to teach a new skill or language to anyone in your family. And then there is the expansion of the market of services that have not been possible with video, but which Soar could make possible. A personal trainer could work with you in your home gym. You could meet with a personal shopper, seeing the garments they’ve selected for you from every angle.
We haven’t even touched the realm of advertising and marketing. Volumetric video can bring experiences infinitely closer to potential customers than anything we’ve ever experienced. By capturing a person once, their video can be transformed, scaled, duplicated, and used in an endless variety of applications. Back in 2020, Burger King used volumetric capture to create a miniature hologram of a British rapper who performed on top of their Whopper, visible on a smart phone with Augmented Reality. Where we take this technology from here, and how we find ways to incorporate it into our commercial prospects, is truly limited only by the scope of our imagination.